SETH PETERSEN

Helping companies get increased value from their AventX solutions

Chief Marketing & Product Officer

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Favorite Customer Quote

“Resplendent delivery! Tip-top service. Very distinguished technical service.”

While Tracy Johnson (retired) admitted to using a LinkedIn review generator, he was always a champion for STR Software and AventX at Measurement Specialties.

Specialization

The wearer of many hats. STR Software is a small business, and with that comes the ability to learn all facets of the organization. This was a key reason I joined the company. In my current role, I specialize in helping customers get more value from AventX through direct communications, launching new features and solutions, and marketing.

Favorite Client Project

STR Software recently helped a long-time customer reduce its server infrastructure by eliminating a Windows-based fax server that was only being used to email POs using PCL overlay. We replaced the server with our conversion utility, giving the customer a higher-quality PO output and simplified delivery channel using. 

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Talk to Me About

While life my have brought me to Richmond, VA, I was born and raised in New Hampshire. So if you want to talk about the Red Sox or Patriots I’m all in. Don’t come in here with that “cheater” talk though. In addition to relaxing and watching my teams, I enjoy raising two amazing daughters and taking them on trips to visit their grandparents.